Chris is a highly experienced brand marketing strategist, with a 20-something year track record within the design industry, working for several leading consumer and B2B brands.

As a brand strategist and design thinking coach, Chris gives businesses the clarity and confidence to advance by helping them to define their brand strategy, purpose and story and translating that into culture and customer experiences.

With particular strengths in understanding human motivations and market dynamics, Chris helps identify how markets are playing out and where opportunities lie.

After a number of years making waves in the Royal NZ Navy as navigator and captain, Luke changed tack, becoming an award-winning executive and innovative customer experience designer, with proven success leading large organisations through periods of significant growth and transformation.

Passionate about seeing New Zealand businesses develop to their full potential, Luke works specifically in helping teams operationalise innovation – in short: turning ideas into successful commercial reality.

Luke holds a Master’s degree in Strategy and is a current doctoral candidate at the University of Otago researching entrepreneurship, innovation, and growth.

Blythe is a strategic-creative designer passionate about growing New Zealand's future and helping great companies create and scale great ideas. His sector experience is significant, including consumer products, food and beverage, agritech, outdoor apparel and sporting equipment, medical and healthcare, to furniture, textiles and new materials development. 

Working across the broad design domain – integrating design strategy, consumer insight, new product development, user experience, brand, through to the application of technical research, science and technology – has allowed Blythe to develop a broad end-to-end skill set, from research to understanding, insight to idea, prototype to product, and commercialisation through to scale-up.